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NEWS
AB Living Group and Marriott extend collaboration with three extra projects in Mexico
POSTED 21 Dec 2022 . BY Megan Whitby
AB Living wants to create unique global developments that touch on wellness, real estate and/or hospitality Credit: Marriott international

Credit: Sha Wellness
Working with the most prominent brand in hospitality is exactly the vision for AB Living
– Alejandro Bataller
Marriott International has announced the signing of three all-inclusive luxury resorts in Mexico with developer AB Living Group (AB Living).

AB Living is a newly-launched global real estate development firm conceptualised by Alfredo Bataller – founder of established Spanish destination spa brand SHA Wellness Clinic. AB Living is the totality of AB Wellness (responsible for the SHA brand), AB Hospitality and AB Properties.

The company's mission is to develop properties that touch on each of AB’s entities – wellness, hospitality and real estate.

AB Living's new deal with Marriott will see the two organisations realise all-inclusive hotels under the following brands: JW Marriott, W Hotels and The Luxury Collection.

The properties will include:
• Almare Luxury Collection on Isla Mujeres (opening 2024).
• JW Marriott Costa Mujeres (opening 2026).
• All-Inclusive W Marriot Costa Mujeres (opening 2026).

Marriott is already working with AB Living to develop The St. Regis Costa Mujeres Resort in Mexico which is slated to open in 2025.

“Working with the most prominent brand in hospitality is exactly the vision for AB Living,” stated Alejandro Bataller, vice president of AB Living.

“As we continue to expand our services, offerings and developments, we are eager to work with like-minded companies and brands that are evolving the travel and hospitality space and we look forward to doing just that with Marriott.”

“These resorts will elevate the current hospitality offering in the destination and further expand our luxury footprint in the region,” added Laurent De Kousemaeker, Marriott’s chief development officer.
RELATED STORIES
  SHA Wellness founder launches global real estate development firm, AB Living Group


Alfredo Bataller, founder of established Spanish destination spa Sha Wellness Clinic (SHA) has launched a real estate development firm called called AB Living Group (AB Living).
  Ritz-Carlton Spas unveil new wellness journeys created in collaboration with ESPA


Global spa brand ESPA has produced exclusive wellness programming, named Meaningful Wellness Journeys, for select Ritz-Carlton hotel spas across the globe.
  Mangroves and constellations inspire upcoming St. Regis Kanai Resort in Mexico


Marriott International is growing its St.Regis' brand presence in Mexico in 2022, with the upcoming opening of St. Regis Kanai Resort.
  Kenneth Ryan and CG Funk joining ISPA’s board of directors and officers in 2022


The International Spa Association (ISPA) will grow its ISPA board of directors and officers in 2022 with five newly-elected members.
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The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
AB Living Group and Marriott extend collaboration with three extra projects in Mexico
POSTED 21 Dec 2022 . BY Megan Whitby
AB Living wants to create unique global developments that touch on wellness, real estate and/or hospitality Credit: Marriott international
Credit: Sha Wellness
Working with the most prominent brand in hospitality is exactly the vision for AB Living
– Alejandro Bataller
Marriott International has announced the signing of three all-inclusive luxury resorts in Mexico with developer AB Living Group (AB Living).

AB Living is a newly-launched global real estate development firm conceptualised by Alfredo Bataller – founder of established Spanish destination spa brand SHA Wellness Clinic. AB Living is the totality of AB Wellness (responsible for the SHA brand), AB Hospitality and AB Properties.

The company's mission is to develop properties that touch on each of AB’s entities – wellness, hospitality and real estate.

AB Living's new deal with Marriott will see the two organisations realise all-inclusive hotels under the following brands: JW Marriott, W Hotels and The Luxury Collection.

The properties will include:
• Almare Luxury Collection on Isla Mujeres (opening 2024).
• JW Marriott Costa Mujeres (opening 2026).
• All-Inclusive W Marriot Costa Mujeres (opening 2026).

Marriott is already working with AB Living to develop The St. Regis Costa Mujeres Resort in Mexico which is slated to open in 2025.

“Working with the most prominent brand in hospitality is exactly the vision for AB Living,” stated Alejandro Bataller, vice president of AB Living.

“As we continue to expand our services, offerings and developments, we are eager to work with like-minded companies and brands that are evolving the travel and hospitality space and we look forward to doing just that with Marriott.”

“These resorts will elevate the current hospitality offering in the destination and further expand our luxury footprint in the region,” added Laurent De Kousemaeker, Marriott’s chief development officer.
RELATED STORIES
SHA Wellness founder launches global real estate development firm, AB Living Group


Alfredo Bataller, founder of established Spanish destination spa Sha Wellness Clinic (SHA) has launched a real estate development firm called called AB Living Group (AB Living).
Ritz-Carlton Spas unveil new wellness journeys created in collaboration with ESPA


Global spa brand ESPA has produced exclusive wellness programming, named Meaningful Wellness Journeys, for select Ritz-Carlton hotel spas across the globe.
Mangroves and constellations inspire upcoming St. Regis Kanai Resort in Mexico


Marriott International is growing its St.Regis' brand presence in Mexico in 2022, with the upcoming opening of St. Regis Kanai Resort.
Kenneth Ryan and CG Funk joining ISPA’s board of directors and officers in 2022


The International Spa Association (ISPA) will grow its ISPA board of directors and officers in 2022 with five newly-elected members.
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
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The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
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FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Saskia Spa

Founded in 2014, Saskia Spa continues to evolve as a professional luxury skincare brand. It forms pa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS